Search engine optimization is an indispensable activity if you are a business that has gone online. There are many different activities that comprise a total SEO campaign.
One of which is the use of WordPress plugins that can help boost your site’s search rankings.
The following are 7 of the most effective WordPress plugins that you can use to help you achieve your SEO goals:
#1. Yoast SEO Plugin
One of the popular SEO plugins on WordPress is Yoast SEO which has been around since 2008.
Yoast can help in the strategic management of Meta titles, descriptions, and keywords. XML sitemaps creation is also made a lot easier through Yoast.
You will also be saved from Google penalties because Yoast can help you avoid the duplication of content by setting canonical URLs.
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#2. All in One SEO Pack
Created in 2007, All in One SEO is one of the most downloaded WordPress plugins.
It boasts a number of features that can help sites on their SEO initiatives.
What’s great about All in One SEO Pack is that a lot of the optimization is done automatically for you like title optimization and the generation of Meta tags. This helps beginners do SEO at ease.
All in One SEO also claims to be the only plugin that offers the integration to e-Commerce sites such as WooCommerce for free.
Ever experienced a 404 error or a 301 redirect? Annoying, right?
Giving this exact feeling to your site’s visitors can really put your site’s ranking in shambles.
But if you have a huge site, preventing this can be a challenge.
This is especially true if you are monitoring your site manually.
To help you prevent such a catastrophe, Redirection can help you out. It’s a plugin that you can you manage 301s and monitor 404s automatically.
It has been around for more than 10 years and have over 700,000 installations.
#4. Broken Link Checker
Broken Link Checker is another WordPress plugin that you can help you in your SEO initiatives.
It can help you monitor your content, such as posts and comments, for broken links and missing images.
In SEO, checking for broken links is an important task. Search engines will follow your links to check for any issue.
You will face penalties should issues be found. Broken Link Check then helps you prevent such penalties which can save your ranking.
#5. Google XML Sitemaps
XML sitemaps help search engines’ web crawlers to run through your site. As a general SEO rule, you should try to appease search engines in as much as you can.
At the end of the day, search engines do set the rules for SEO and what they say goes for who tops the SEO game.
Google has its own XML sitemap plugin that can help you create a sitemap with ease, and without the need for any third-party plugin.
After creating a sitemap, remember to submit it to the Google Search Console. You should also try Google XML sitemaps for Videos and for Images.
#6. W3 Total Cache
Your site’s speed is an essential factor to consider for your total SEO campaign. One of the pillars of SEO is user experience, and site speed is a vital factor.
A plugin that helps your site load faster is, therefore, an essential tool to use. One such tool is W3 Total Cache.
W3 Total Cache is a plugin that can help reduce your site’s rendering time, as well as improve your site’s download speed, which ultimately leads to a better overall performance of your site.
When used to its full capacity, W3 Total Cache can help your site load in less than 2 seconds, which is very much impressive, and would really bring about a lot of benefits to user experience, and then to your site’s ranking.
#7. All in One WP Security and Firewall
Security is another aspect of SEO that you should not take for granted. One breach and you risk losing it all.
You should, therefore, treat your users’ security with utmost importance, and you should implement tight security measures to ensure protection.
There are WordPress plugins that can help you fortify your site and one of which is All in One WP Security and Firewall.
While it is true that WordPress is pretty much a safe platform, implementing additional security measures is still necessary.
All in One WP Security and Firewall will check your site for security risks and vulnerabilities and would implement the recommended security measure to counter such risks.
Some of the things that All in One WP Security and Firewall can do is secure your WP user accounts and ensure that no one is using the default username, and that password strength is checked.
Users who enter the wrong password one time too many can also be locked out to prevent the guessing of passwords.
It’s also worth to note that while the plugin does it job, it does not slow down.
Search engine optimization is not a walk in the park. There are lots of things to do, and that is why there are lots of plugins that can help you do them. Just be mindful though of putting in too many plugins as this may slow down your site. So strategize your use of WordPress SEO plugins and maximize each plugin’s use in your favor.
Kenneth Sytian is a Website Developer in the Philippines and the Owner and CEO of Sytian Productions. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.