Google’s updated terms of service has made it clear that the messages stored and sent and received through Gmail or Google Drive, and other services could be used by Google and its partners for a variety of purposes.

According to the ToS, Google their automated systems analyze content to provide you with relevant product features like customized search results, tailored advertising, spam and malware detection. This analysis will occur as the content is sent, received, and stored.

Of course it is clear that this new ToS’ intent is around highly targeted ads. Google will find a more particular trends and keywords than reading emails and posting them publicly.

Read the rest of the post here: http://business.financialpost.com/2014/04/17/google-inc-gmail-scans/