IBM is launching a Cloud Marketplace making their software and services portfolio available with a click of a mouse. This is a big way to lower the barrier entry for customers as well as to educated them about what is available. This also helps IBM’s BlueMix cloud platform as it gives developers building cloud apps in BlueMix a marketplace to sell their products and services.

The marketplace was created to help enterprises ease to cloud and speed up the adoption of “hybrid” clouds. This new cloud marketplace will initially offer hundreds of services ranging from Data Analytics to security, and mobile.


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