FOMO means “fear of missing out”. i.e. missing out on an amazing experience or product.
One of the most popular tactics in marketing since, well, the actual inception of marketing, is the utilization of FOMO.
People will actually feel bad and get a sense of losing out on something that will either give them joy and pleasure, or perhaps meaning and a positive experience.
This phenomena is widespread and is an integral part of human nature.
For this reason, FOMO has been shown as a very effective way of getting an individual to buy a product or pay for a service. Read More