The parallels summit 2013 has kicks off with Parallels CEO Birger Steen. He explained the fundamental shift in such a way small and mid-sized business are consuming cloud bservices. Every SMB before uses only one cloud service, but now it has grown to four services.

Parallels predicts that this number wil grow to seven for the next couple of years. If the service providers are good in upselling or cross-selling and bundling services, they will be in position to capture this growth. About 90 percent will buy bundled cloud services according to Parallels.

Parallels has also introduced Parallels Cloud Accelerations Services to deliver product management and go-to-market consulting for service providers.

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