One of the challenges graphic and web designers face is the use of colors in their designs. Colors affect the mood, personality, and how a particular brand or product is conveyed. This infographic explains the psychology of color and looks at some of the common associations of different colors. This also shows the importance of colors to consumers and its characteristics to the many different individual colors.

Colors not just present the brand or design to its customers but it also triggers psychological cues like emotions, moods and feelings. Whether you are a designer or consuming, the power of psychology can help you make better decisions.

psychology-of-color

Infographic by WebpageFX