How a business website can grow your business in 2020?

The buying process has not remained the same now as each individual first looks for the business, gets the information and if they like the brand products and quality, they buy them. And for this, a solid brand impression is a must. 

Having a business, as an owner, it becomes essential to bring your business online. Your business must show on google map i.e. listed with Google My Business if a person searches about a local shop near me. Just create a business Facebook page and try to gain customers’ trust as it will become your backbone to gain popularity among customers. And it will also help in small business marketing.

And nowadays developing a business website or eCommerce store is much easier and does not cost much with many advantages as your online store is not restricted to hours, it is 24/7 available. 

Keys benefits to building a local website for a small business:

#1 Your customers expect you to be online:

This one reason is enough to trust and buy products or whatever your business maybe. Having a business website develop trust in your customer’s mind to think that actually, the business exists. If you don’t have the website it becomes quite a chance for your customers to look to your competitors. 

If you have an online business, your customer wants answers from you for a few questions:

  • How your business is unique from competitors?
  • A clear understanding of offering to be given to customers.
  • contact information along with addresses

 

#2 An online website will socialise your business

 

According to the research, there is around ninety percent of the customers that trust customers reviews online and it somehow influences their buying decisions. As people love to check reviews of the product or services before buying them. There are various sites that help them check the reviews of your business. And if you positive reviews and good quality you can easily grab the attention of your users on your website and let them buy from you.

It is also best for you to add your potential customer’s reviews on the website or give them the access to add the reviews that your new customers can read it and buy from you as it is a great way to impress your potential customers to buy.

 

#3 Adding a blog will make them and Google know your business:

 

As a business owner, you cannot control what your customers or competitors say about you on social media but you can influence them by creating your own blog section on your website. As it helps business owners to let their target audience to know about them, and services faster than print ads or snail mail brochures.

Plus, having a blog section also makes easier for the google to bring your business at Google search page as you have targeted some keywords on the website and blog section that help Google algorithm to show your business on Google result as well as helps in marketing a small business.

 

#4 It lets you be a step ahead from competitors:

 

Your consumers usually look for your business either by checking reviews from Google or by recommendations from their peers as well as social network connections.

There are studies on consumer behavior and according to the consumer has an idea of what they need or want and get the information they just start researching, and almost around 72 percent of them go online to look for reviews, educational material, and testimonials. 

So, if you have brought your business online and is staying competitive with your competition you are staying ahead of the competition and not giving your competitors the chance to stay ahead.

 

#5 Online businesses let you stay online every time

 

As a businessman, you don’t want your customers to leave you as you are not open. But having an online website lets every business from large to small businesses to let people shop even at 3 a.m.It makes you sell products all the time even if you have an eCommerce store.

It further can boost sales and supports your online presence by building client relationship building, brand recognition, etc. and if you use small business marketing tools, it helps them to reach new customers and generate business customers.

 

#6 It helps  to showcase your product and services:

 

Websites give away for marketing for small business owners, it not only lets you display your products or services in detail with images, and descriptions. You can also showcase the short video tutorials or downloadable PDF instructions to give your customers no reason to go elsewhere to purchase the goods or services.

 

#7 Improve Your Business’s Credibility

 

Having an online business brings credibility and reassure users that the business is legitimate and let a business owner market a new business and help them customers to know why your business is valuable.

#8 Let you collect information about your business

Having a business website helps you know about your customers that help to strategize the best ways to market a small business. It also brings the opportunity to collect information about your customers and help them tailor your interactions according to their interests.

Wrapping up:

Websites Are Worthwhile Investments for Small Businesses

Websites are always valuable for any business niche weather it is large or small. It also helps owners for small business marketing. A website helps businesses to meet their customers online or generate new customers.

But, the question is does having a website a worthwhile financial investment for small businesses? The answer is YES!  There are around 30% of small businesses that have a website and have spent just around or less than $500 per year to maintain their website.

A website has also let small business internet marketing approach to implement by owners. As a website helps to implement SEO strategies to let businesses show on the search result page of google or we can say search engine result page(SERP).

There are still many small businesses that don’t have any website, and this is the right time for you to bring your business online.

Author Bio: Marek is the CTO of a popular marketing app groost. With years of experience, he has been able to bring up the marketing solution through an app, it guides you at every step; how to advertise your business on any platform by getting required guidance for executing the best strategies according to the business niche. 

 

5 reasons to add a blog to an ecommerce store

5 Best Reasons Your E-commerce Website Needs a Blog

Is your e-commerce website struggling to attract desired organic traffic? Have you tried everything to improve your search engine rankings but have failed drastically?

If yes, then you need to publish blogs on your website and utilize content marketing as one of the major weapons to climb to the top of SERP. It’s a well-known fact that e-commerce is one of the highly competitive industries.

With over 2 million e-commerce companies, across the globe, it can get quite strenuous for your website to get the desired online exposure and stay in the top rankings.

However, when your website has high-quality, original, and informative content, you have better chances of attaining better rankings. Reason being, Google considers content as one of the major ranking factors. This is the reason why websites, which lack high-quality content, usually struggle to rank higher.

How to boost ecommerce sales: It is also worth noting that content does not only help you improve your search engine rankings but also attracts potential buyers to your website.

So, in this blog post, we have decided to scribble down a list of the benefits of publishing blogs on your e-commerce website and thus tremendously improve traffic to your e-commerce site.

#1 A Blog Makes Your Website More SEO-Friendly

a blog makes your ecommerce website more seo friendlyTo attain better rankings, you need to optimize your website and make it SEO-friendly. However, do you think this can be achieved when your website only have product descriptions and a couple of discount headlines? Of course not! When search engine bots crawl your website, content is the first thing they look for to index your web pages.

They go through the content to check whether your web pages can resolve user query or not. In such a scenario, if your website lacks in providing content, it would become quite difficult for the crawler to index your pages.

Furthermore, when you publish blogs on your website, you can add links to product pages and establish a proper internal linking. This ensures proper flow of the link juice across different web pages. As a result, your product pages start to rank higher as well.

However, it’s important to perform thorough research before publishing any type of content on your e-commerce website. Basically, your goal should be to publish content which has the potential to attract your target audience. You can achieve this goal either by publishing posts regarding special discounts you’re offering or by writing about any new trend in the industry.

Here are a couple of things you should remember while writing blog posts.

  • Make sure to optimize your content for potential keywords. However, do not overdo it as keyword stuffing can damage the overall website performance and can even lead to a Google penalty.
  • Publish lengthy blog posts as content length is one of the rankings factors. If you click on the first three results from SERP, these posts are more likely to have 2000+ word length. It means that Google focuses on content length while ranking a web page.  
  • Don’t be a copycat as Google is smart enough to understand whether you have published original content or simply copied it from somewhere else.
  • Write blog posts which provide value to your target audience. At the end of the day, your sole purpose is to increase ecommerce traffic to your website and this can be only achieved when your blog posts manage to engage a customer.

#2 Blog Content Helps You  Establish a Brand Name

blog content is kingThink of it like this when your website is the only one in your niche that cares about publishing content, you’ll automatically be considered as an industry expert. Buyers, especially millennials,

are getting smart every day. They no longer just want to grab the best discount and buy a certain item as soon as it releases. Rather they want to go deeper and research how a certain product can help them in their daily life.

So, when you put informative content, say product review, for instance, you provide your audience with something valuable. They can read the review and decide whether to make a purchase or not.  It means that by publishing content on your e-commerce website, you help customers to make better shopping decisions.

#3 A Blog Builds Better Customer-Relations

Ecommerce blog builds relationships

By publishing content, you can answer user queries and provide users with optimal solutions. There are so many instances when customers cannot find any solution to their queries and therefore, never complete the purchase.

Note down the most common problems your customers experience and write down blogs which provide resolve these problems. These blog posts can be tutorials discussing how to install a certain product or can include answers to FAQs regarding a certain product. Whichever topic you target, publishing blogs will help you nurture better customer relations.

#4 A Blog Builds an Online Community

blog helps you build an online community

Blogs also let you build an online community. When you’ll publish blogs on your website, customers are more likely to drop comments. This would encourage others to leave their comments as well, and eventually, you could start a discussion in the comment section itself.

However, it is important that you participate in this discussion as well and reply to each comment to show that you care about the customer’s opinion.

There’s also a huge probability that your blog posts may receive comments from spammers as well. To avoid such a scenario, you can install any of the spam blocker plugins to prevent people from leaving spam comments.

#5 A Blog Can Attract Free Organic Traffic – Get Best Ecommerce Traffic

Blog gets you free organic traffic

Last but certainly not the least, content help you attract organic traffic without paying a single penny for promotions. If your content has the potential and pinpoints the right area, it’ll automatically drive organic traffic to your website.

Of course, you can utilize social media platforms to promote your blog posts, but that’s something which doesn’t cost anything. Once your web pages have achieved the desired search engine rankings, you can follow certain SEO practices to sustain these rankings.

Sum it Up…

If you want to improve your ecommerce website’s sales, content marketing can be an effective tool. However, make sure to follow the right content optimization tactics as unethical approaches can even damage your rankings as well.

Author Bio : Sunit Panwar is chief technology officer at RV Technologies. He is very passionate about implementing new technologies in developing innovative mobile development and website development.  

He constantly looks forward to various interesting ideas and ways to implement them with advanced functionalities. He keeps on inspiring the developers with new functionalities, ideas as well as tools.