3+ Key SEO Trends For Web Developers (2018)

Fact: A single second delay in page loading time can result in 16% decrease in user satisfaction, 11% decrease in page views and 7% decrease in conversion rate!

With more and more websites being developed each day and with so much  strong competition going about, there’s an increased need for website optimization.

Search engine optimization (SEO) is an ideal method for helping new websites become more visible and accessible online.

Ranking high on search engines, such as Google, not only improves a website’s visibility, but its authority and credibility as well.

4 Key SEO Trends For Web Developers (2018)

The better your rankings are, the easier it will be for your customers to find your website.

That’s why it’s important to consider SEO even before you start developing a website.

Like most of the online market, SEO trends also tend to change and they require constant work, in order to drive the best results.

That being said, here are a few SEO trends web developers must follow.

1.Website speed

Page load time still plays a vital role in user satisfaction and browsing experience.

In addition, a seamless experience is also a ranking factor for SEO. Search engines, such as Google are striving towards recommending websites to online consumers that can provide the best user experience possible.

Why Focus on speed?

As a matter of fact, a single second delay in page loading time can result in 16% decrease in user satisfaction, 11% decrease in page views and 7% decrease in conversion rate.

That’s why it’s important to focus on speed when developing a new website.

Online consumers’ needs and expectations concerning website speed simply must be met, in order to ensure their satisfaction.

That way, your website won’t just provide a seamless browsing experience, but it will also favor good rankings on search engines.

Note: A good web host makes a big difference. Fast web servers  can loads a website much faster than slower web hosts.

2. Security measures

Online security is an important ranking factor. Not only does it protect your customers from various cyber threats, but it also protects your website and its data.

Google prefers websites that have strong security measures in place and help make the Internet a safer place for everyone.

According to a New York SEO company, implementing SSL/TLS certificates as an additional protection layer is considered a ranking factor for SEO.

This is especially true for ecommerce websites that handle multiple transactions on a daily basis.

Protecting consumers and their sensitive information is also crucial for ensuring their satisfaction, as well as for providing an exceptional customer experience on your website.

Therefore, web developers should focus on implementing proper security measures when building a website.

3. Mobile friendliness

responsive design aka mobile-friendlyMobile data and traffic is now is now more present online than desktop traffic.

Mobile users expect websites to be optimized properly and to provide an excellent browsing experience.

Metrics regarding consumers that are browsing the Internet using a mobile device, like smartphones or tablets, is definitely affected by mobile optimization, such as content adaptability, speed, security and other factors.

In fact, 79% of mobile users who experience a problem with your website are less likely to visit your website ever again.

What’s more, 44% of mobile users will tell their friends and family about a bad experience on your website. That’s why you must optimize your website for mobile accordingly.

What’s even more important, there’s no longer a need to develop and maintain two versions of the same website, one for desktop and the other for mobile users.

Instead, developers should focus on implementing a responsive design when building websites. That way, your website can easily adapt its content to match any screen size and any device.

4. Enriching snippets

Riche Snippets for SEOA snippet is a piece of information that search engines like Google display to users when they search for a specific term or keyword.

There are two types of snippets, the normal and rich ones. Normal snippets display basic information, while rich snippets, as their name suggests, are more detailed in explanations and information.

Rich snippets tend to get more clicks and views.

In order to enrich your snippets, you must add structured data to your website, which search engines can read and display in their results.

When developing a website, developers should focus on adding structured data, in order to help search engines understand the content on the page.

That way, search engines can properly display detailed information in snippets for specific keyword searches.


SEO is a vital factor for every website these days. It helps websites rank high on search results, as well as help them become more visible and trustworthy.

When developing a website for any purposes, it’s important for developers to focus on SEO trends that will elevate the website on the search engines and help online consumers find it easily.

Nate Vickery is a marketing consultant and author mostly engaged in researching the latest marketing technology trends and practices applicable to startups and SMBs. He is also the editor at Bizzmark Blog and an author on The Next Web.

5 Vital Factors Of An Ideal Web Host [SEO StandPoint]

Amongst the numerous variables that can affect your rankings on the search engine result page (SERP); your web hosting is one of them.

Web hosting is a service that enables businesses and individuals to post their websites on the internet.

While several providers can help you go online, you should choose a company that is SEO friendly.

What is SEO?

Search engine optimization (SEO) is a practice that helps your website gain organic visibility and exposure on the search engines.

Increased user traffic: Consequently, your site will also enjoy increased user traffic because 75% of the users never go past the first page of results before concluding their search.

Better Search Rankings:Even though the right web host does not guarantee an immediate boost in your rankings, it can ensure that you do not earn you a Google penalty, resulting in a significant drop in your positioning.

Competent web servers: Most importantly, the most competent web servers improve your site’s loading time and reduce the incidences of downtime, consequently improving your rankings, customer retention, and conversion rates.

Following are the characteristics of an ideal web host company that has a positive influence on your SEO:

1. Page load time:

Google explicitly stated in 2010 that the page loading speed of a website is one of the decisive factors that can affect your rankings.

In addition, your site should load as quickly as possible to provide a better experience to your visitors.

In fact, if your page takes longer than 3-seconds to load, almost 40% of the users will abandon the site.

Therefore, opt for a web host company that offers an optimized hosting package specific to your framework, fast hardware, and good datacenter infrastructure.

Moreover, make sure that your website is not sharing a server with hundreds of other sites. The more sites hosted by a server, without the required hardware and software to handle them, the slower is your website’s loading speed.

If your page load time is very high, it is better to move your site to a less busy server or a more trusted provider to improve the performance of your website.

2. Security

When you initiate your website, you employ all measures to ensure that your site is secure and safe from hackers.

However, if your web hosting provider is not extending you the same level of security, your website is still prone to hacking.

Hacked websites can lose their rankings if the problem is not resolved fast enough. Google can remove them from the index, and the domain is blacklisted.

Google penalizes such sites to avoid the users from interacting with a compromised website, and no amount of reputation management services can salvage this situation.

Moreover, even when the case is cleaned up, it takes a long time to recover the initial ranking and user traffic.

Therefore, security should be one of the major factors when choosing a web host, because an insecure server can cause revocable damage to your online presence.

3. Less downtime

Downtime denotes the amount of time that your website was inaccessible to visitors due to issues with the hosting server.

Google does not like to redirect their users to sites suffering from downtime.

Google’s search engine spiders routinely crawl websites to index them and later retrieve them for relevant search queries.

If your site is suffering from downtime during one these sessions, Google will not index it.

If the site is inaccessible repeatedly due to recurrent server failures, Google flags it as unreliable and removes it temporarily from the index.

This can cause a substantial drop in your rankings.

Uninterrupted website accessibility is the responsibility of the web hosting company.

Even though some amount of downtime is inevitable, you should make sure that the provider guarantees the maximum amount of uptime.

4. Server Location

Search engines are geared towards providing localized search results for a query.

If a user searches for an online business, for example, Google will consider websites based in the same area as the user.

To determine the location of your site search engines use the IP address of your website.

The IP address is assigned according to the location of the hosting server.

Therefore, if your aim to attract the local market, you should ideally choose a provider based in the same country to gain a higher ranking.

While the location of the server is not one of the predominant characteristics of an exemplary web host company, it can still have a marginal effect on your ranking.

5. SEO Awareness

It is vital for your provider to understand the importance of SEO and the role they play in acquiring better positioning on the SERPs.

It is possible that the host company is unaware of the consequences of their actions on the SEO of a website.

Therefore, before selecting a provider, inquire about their understanding of SEO and search rankings.

Make sure that they will not perform any alteration to your website’s server, which can damage your online reputation and ranking, without bringing it to your notice.

The bottom line is that an ideal web host company is one that provides the best services, with an optimized infrastructure that can withstand your website and its plugins, in addition to other sites it hosts.

It should maintain an uptime of at least 99.9% and give utmost consideration to security against hackers and spammers.

It should also be well versed in the technicalities of SEO and how their actions can affect your positioning in the search result.


Best Web Host

Ideal Web Host

BlueHost is very popular web host and has a strong understanding of SEO and search rankings as well.

Their servers are secure and loads fast. And support is very good as well.

No wonder they have powered 2 million websites worldwide.Signup for BlueHost Today


Author Bio: ABOUT Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia


5 Crucial Steps for Best Blog Rankings [Easy Steps]

Struggling with SEO for your WordPress blog? Here are the best tips that can change your blog position from bottom to top. You just need to pay a little attention to the mentioned guidelines.


Increasing your blog presence over the search engines is one of the most crucial decisions you need to make.

Above than that, the question of choosing the best CMS always bothers your thoughts.

Advantage WordPress! Your will be more than happy that you chose choose wordpress as your blog platform,  the  moment you start realizing advantages[SEO Standpoint]. Read More

7 Best WordPress Plugins For Optimal Search Rankings(2018)

Search engine optimization is an indispensable activity if you are a business that has gone online. There are many different activities that comprise a total SEO campaign.

One of which is the use of WordPress plugins that can help boost your site’s search rankings.

The following are 7 of the most effective WordPress plugins that you can use to help you achieve your SEO goals:

#1. Yoast SEO Plugin

One of the popular SEO plugins on WordPress is Yoast SEO which has been around since 2008.

Yoast can help in the strategic management of Meta titles, descriptions, and keywords. XML sitemaps creation is also made a lot easier through Yoast.

You will also be saved from Google penalties because Yoast can help you avoid the duplication of content by setting canonical URLs.

6 Figure Blogging

#2. All in One SEO Pack

Created in 2007, All in One SEO is one of the most downloaded WordPress plugins.

It boasts a number of features that can help sites on their SEO initiatives.

What’s great about All in One SEO Pack is that a lot of the optimization is done automatically for you like title optimization and the generation of Meta tags. This helps beginners do SEO at ease.

All in One SEO also claims to be the only plugin that offers the integration to e-Commerce sites such as WooCommerce for free.

#3. Redirection

Ever experienced a 404 error or a 301 redirect? Annoying, right?

Giving this exact feeling to your site’s visitors can really put your site’s ranking in shambles.

But if you have a huge site, preventing this can be a challenge.

This is especially true if you are monitoring your site manually.

To help you prevent such a catastrophe, Redirection can help you out. It’s a plugin that you can you manage 301s and monitor 404s automatically.

It has been around for more than 10 years and have over 700,000 installations.

#4. Broken Link Checker

Broken Link Checker is another WordPress plugin that you can help you in your SEO initiatives.

It can help you monitor your content, such as posts and comments, for broken links and missing images.

In SEO, checking for broken links is an important task. Search engines will follow your links to check for any issue.

You will face penalties should issues be found. Broken Link Check then helps you prevent such penalties which can save your ranking.

#5. Google XML Sitemaps

XML sitemaps help search engines’ web crawlers to run through your site. As a general SEO rule, you should try to appease search engines in as much as you can.

At the end of the day, search engines do set the rules for SEO and what they say goes for who tops the SEO game.

Google has its own XML sitemap plugin that can help you create a sitemap with ease, and without the need for any third-party plugin.

After creating a sitemap, remember to submit it to the Google Search Console. You should also try Google XML sitemaps for Videos and for Images.

#6. W3 Total Cache

Your site’s speed is an essential factor to consider for your total SEO campaign. One of the pillars of SEO is user experience, and site speed is a vital factor.

A plugin that helps your site load faster is, therefore, an essential tool to use. One such tool is W3 Total Cache.

W3 Total Cache is a plugin that can help reduce your site’s rendering time, as well as improve your site’s download speed, which ultimately leads to a better overall performance of your site.

When used to its full capacity, W3 Total Cache can help your site load in less than 2 seconds, which is very much impressive, and would really bring about a lot of benefits to user experience, and then to your site’s ranking.

#7. All in One WP Security and Firewall

Security is another aspect of SEO that you should not take for granted. One breach and you risk losing it all.

You should, therefore, treat your users’ security with utmost importance, and you should implement tight security measures to ensure protection.

There are WordPress plugins that can help you fortify your site and one of which is All in One WP Security and Firewall.

While it is true that WordPress is pretty much a safe platform, implementing additional security measures is still necessary.

All in One WP Security and Firewall will check your site for security risks and vulnerabilities and would implement the recommended security measure to counter such risks.

Some of the things that All in One WP Security and Firewall can do is secure your WP user accounts and ensure that no one is using the default username, and that password strength is checked.

Users who enter the wrong password one time too many can also be locked out to prevent the guessing of passwords.

It’s also worth to note that while the plugin does it job, it does not slow down.

Final Thoughts

Search engine optimization is not a walk in the park. There are lots of things to do, and that is why there are lots of plugins that can help you do them. Just be mindful though of putting in too many plugins as this may slow down your site. So strategize your use of WordPress SEO plugins and maximize each plugin’s use in your favor.

Author Bio:

Kenneth Sytian is a Website Developer in the Philippines and the Owner and CEO of Sytian Productions. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.